It is time to create your ideal life through discovering, understanding, & aligning
your core values.

Learn. Live. Leverage. Your Core Values
Discover how to create the life you love through
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Identifying your core values
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Understanding and rewiring healthy core beliefs
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Creating your dream life
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And living in your truth
Working with It Matters, Co. through digital courses, materials, group cohorts, and resources will be the first step to discovering applicable daily practices to create a life you deserve and have always dreamed of through learning, living, and leveraging your core values. What's stopping you?
Think of the times in your life when you have felt the most free, the happiest. Now think of the times you have felt stuck, trapped, or simply unhappy. We all want a life that flows, allowing each of us to show up and be our best. At It Matters, Co., we teach you how to design a more consistently aligned life through learning, living, and leveraging your core values.
Curious what your core values are? Click below to download my free worksheet on discovering your core values. It takes less than 5 minutes and the download is immediate!
Learning who you are at your core level is key to living and leveraging your most ideal life. The compass by which you make decisions all stems from the core belief systems and values you hold. In a world where the lines of right and wrong seem to be blurred, it is more vital than ever for each individual to stand firm in who they are, what they believe, and how their personal compass affects their own lives and the world around them.
Once core values are learned, living them is the fast path to a life that feels aligned and fulfilling. Living personal values is easily discussed, but more challenging to live day-to-day. Due to the millions of conscious and subconscious decisions made daily, it is easy to understand why an intentional focus must be developed to live according to the dreams, desires, and values of one's life.
Once habits of living core values start to set in, the ability to leverage an aligned life begins to unfold.
The five categories of life
—health, wealth, fun, relationships, and career/impact —
begin to connect and align with each other, leading to a satisfied, fulfilled, purposeful, and enjoyable life. With our methods, we teach and guide individuals and companies to create an enriching life and impact through aligning and leveraging core value systems.
Certified Coach and Consultant for
Personal Empowerment through Core Value Living
Brandi Von Tabor is the founder of It _ Matters, Co. Brandi has been coaching, mentoring, and inspiring others for over 20 years. She is an accomplished professional known for her commitment to success, creating positive change, and her resilience to overcome and learn in the process. She works diligently to help others find the “it” that matters to them in life. Her expertise, methods, systems and ideology are based in core values to help others find who they are, what they want, why they want it, and how to attract it in their life. Share the joy of her personal triumph, and benefit yourself as you learn how she went from financial ruin, heartbreak, brokenness, trust issues, and feeling lost to a life designed through alignment, joy and freedom by living through her core values. She will guide you on how to attract the life you not only dream of, but more importantly deserve.
Brandi resides in Atlanta, Georgia, and is thriving in a fulfilling relationship with herself, and with the man of her dreams, Tal. Her two adult children are starting lives of their own and she could not be more proud of them and who they are becoming. Let’s learn, live, and leverage your ideal life together.


Client Testimonial
"I had a family relationship issue that wasn’t going to be easily resolved due to the intensity of the circumstances. I needed insight on how to solve the issue with the best possible outcome. Brandi helped me become aware of my own ability to reframe the situation in order to produce the outcome I was seeking. Her guidance and insight helped spark the awareness I needed to move past the hurt to produce the best outcome for our family. The positive resolution brought to this issue through Brandi’s wise coaching is invaluable and will continue to impact our family and myself personally for the future."
- DK

Aligning your life through core values:
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Discover
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Understand
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Create
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Live
Your unique core values are what make you...YOU!
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